Our Story

What is “Different” and what does it mean ?

In todays world there is pressure from all around us to think a certain way, act a certain way and be someone we aren't. Different comes from being on a “different” path than what everyone thinks you should be on, the one society says is “normal” and forces you to follow - Get good grades, go to University, get a stable job, buy a house etc etc.. These "norms" were relevant 50 years ago but the world has changed a LOT since then. We're living in one of the greatest times in history, where everyone has the ability to create the life they truly want, the ability to connect with anyone across the globe and the ability to break this traditional way of thinking and create a life they truly love. 
Those who challenge this and choose to think for themselves and make their own choices are labeled as "weird" or "different" by those who wish they could be just that, different.

A note from our founder.

Hi, my name is Aaron! I started Different Co in 2020 after one of the toughest years of my life, and no it wasn’t covid related. During 2020, without warning, my mother was diagnosed with M.N.D (Motor Neurone Disease) With an average life expectancy from diagnosis of just 27 months. This was a major turning point for me, I saw first hand that we truly do not know what tomorrow will bring and if we don’t know, then why do we let others dictate what we do today ? 

Where did “different” come from ? 

Throughout my entire life I've always been called different, from teachers, kids at school, my family and people I've never met before. It wasn’t until my mothers diagnosis that it clicked, most people go through life never living it for themselves. They're in a job they hate because their parents wanted them to do it, they wear clothes to impress others or let the media control their thoughts, beliefs and actions. 
I created Different Co to inspire others to embrace what makes them different as once you embrace what makes you, you everything changes - you're now living for yourself ! You start to discover what YOUR interests and beliefs are, you stop wasting your energy on pleasing others and I feel you finally start living your life.

A great line I heard that stuck with me was
"You are with yourself 24/7, cradle to casket"
Although it doesn't initially seem like much, when I thought about it deeper it has a very powerful meaning.
Nobody is with you more than you are with yourself, so don't let anyone else dictate how you spend your life. They're not living it, you are.

One of the promises I made to myself was "I'm never going to be uncomfortable again" Just because others, in their minds, don't see my outfit as "appropriate" I'm not going to let it stop me from wearing it. 

I'd love to hear about how you embrace what makes you different ! You can do so by contacting me, anytime, at aaron@differentco.com.au