Motor Neurone Disease

Can you remember the ALS ice bucket challenge that went viral a few years back, where everyone was pouring buckets of ice water over themselves ?
This was to raise awareness for MND !
Although there are multiple different types of MND, Amyotrophic Lateral Sclerosis (ALS) is the most common form accounting for roughly 60-70% of cases - this is what Steven Hawking was diagnosed with and eventually led to his passing. 

Motor Neurone Disease (MND) is the name given to a group of diseases that affect the motor nerve cells (motor neurones) which are responsible for controlling our muscles that enable us to walk, talk, breathe and swallow causing them to not function correctly, fail and eventually die.

We have two different types of motor neurones, the Upper motor neurones (UMN) that take messages from the brain through the spinal cord and Lower motor neurones (LMN) which take the messages from the spinal cord to the muscles.

MND leads to the deterioration of these motor neurones.

Why Is M.N.D So Bad?


The exact cause of MND is not known.
There is no cure, prevention or effective treatment for MND.
The average time from diagnosis to death is just over 2 years. 

What makes MND particularly tough is that in a majority of cases your mind and intellect are left unaffected while the rest of your physical body begins a rapid level of decline until you are left completely motionless and unable to do anything, including walk, talk, feed yourself or breathe which is what leads to you dying. You become a prisoner in your own body. 

Aside from just being incredibly tough for the person diagnosed with MND it creates an extra strain for family, friends, loved ones, finances and much more. 

Why Do We Donate To MND?

At the time of writing this my mother has been living with MND for the past 13 months and after seeing first hand how devastating this disease can be, it was the driving force behind starting this company. To me it's incredibly important for this brand to have a much deeper meaning and purpose behind it than just to make money, that's not why this brand was created. We want to impact the world for the better.

You can learn more about our story below.

Even if you’re not a fan of footy there’s a good chance you’ve heard of the big freeze (or seen the blue BF7 beanies everywhere) This is all set up by FightMND to raise money for their ongoing research into MND. 

We’ve chosen FightMND to be the charity we donate 5% of all sales too due to their ongoing and never ending contributions towards trying to find effective treatments and ultimately a cure for MND.

To learn more, we've attached FightMNDs website below.

https://fightmnd.org.au/

FightMND – IT TAKES PEOPLE